Highway Insurance Company

Highway, part of the Liverpool Victoria group of companies (LV=), is a leading personal lines insurer committed to providing technical and service excellence. Established more than 50 years ago as a motor insurance specialist, our products are distributed predominantly through over 2,500 independent intermediaries, of which we have strong relationships with across the UK and Northern Ireland. In 2008 we will have more than 650,000 customers, representing total premium income of £260 million.

Our strategy is to:

• Underwrite for profit not volume, using our Highway Choice and specialist motor insurance products;
• Optimise investment returns from our growing funds and absolute return strategy;
• Control claims costs and mitigate claims inflation through proactive management; and
• Maintain our status as one of the industry’s lowest-cost operators.

Our vision is to be ‘The Insurer of Choice’ for all stakeholders. To achieve this aim it must have well designed products that are:

• Competitively priced;
• Properly serviced; and
• Appropriately distributed.

For more information about Highway products click here